Capture
Calls, forms, chats, emails and messages enter a consistent process.
BUILT FOR MONUMENT DEALERS
Turn more monument inquiries into customers.
Every inquiry. A clear next step.
Stonefront helps monument dealers respond quickly, follow up consistently, and be there for families—even when the office can’t.
A modern customer system for a timeless industry.
Phone
Website
Live Chat
Email
Messages
STONEFRONTYour inquiry process, managed.
WORKING FOR YOU- CaptureWEBSITE INQUIRY INQUIRY CAPTURED
Sarah M. · Upright monument
Black granite · Evergreen Cemetery
Assigned for follow-up
- RespondMISSED CALL RESPONSE SENT
New inquiry received · Today, 4:47 PM
“Thanks for reaching out. We received your call and someone from our team will be in touch shortly.”
- QualifyPROJECT DETAILS INFORMATION GATHERED
Memorial type, cemetery and material
Useful context for the memorial team
- Follow upFOLLOW-UP DUE FOLLOW-UP SCHEDULED
Sarah M. · Consultation inquiry
Last contact: 2 days ago
- ScheduleCONSULTATION SCHEDULED
Sarah M. · Tuesday, 10:30 AM
Capture Every Inquiry
Calls, forms, chats, emails and messages don’t get overlooked.
Respond Faster
Give new inquiries a timely, respectful first response.
Keep Opportunities Moving
Know which families need attention and what should happen next.
Build Your Reputation
Make it easy for satisfied families to share their experience.
THE PROBLEM
Your next customer might already be trying to reach you.
Missed calls. Website forms. Live chats. Emails. Messages. Follow-ups.
When customer communication lives everywhere, opportunities get lost.
Missed Calls
Website Forms
Messages
Emails
Live Chats
Follow-Ups
A MORE MEANINGFUL
CUSTOMER EXPERIENCE
CUSTOMER EXPERIENCE
Be there for the families who need you most.
THE SOLUTION
Explore the Stonefront approach Every inquiry. A clear next step.
Stonefront installs and manages the process behind your incoming inquiries — capturing the details, coordinating response and follow-up, and helping families take the next step toward a consultation.
DiscoveryInquiry → Response → Qualify → Follow-up → ConsultationQuote / order → Customer → Review
HOW STONEFRONT WORKS
From first inquiry to clear next step.
A managed process behind the scenes. Your team at the center of every conversation.
Respond
New inquiries receive an appropriate, timely first response.
Qualify
Stonefront gathers useful information so the dealer understands what the family needs.
Follow Up
Appropriate opportunities keep moving instead of disappearing.
Schedule
Qualified inquiries can move toward a consultation.
Hand Off
The dealer’s team takes over when human expertise and conversation matter.
Build Reputation
Satisfied customers can later be guided toward sharing their experience.
STONEFRONT CONCIERGESee Concierge as part of Stonefront
Your website shouldn’t stop helping when your office closes.
Stonefront Concierge gives families a helpful first response when they visit your website — answering approved questions, gathering important project details, and helping them take the appropriate next step.
Available when your team can’t be. Designed to hand the conversation back when a human should take over.
Immediate help when appropriate.
Human conversation when it matters.
Stonefront Concierge is the intelligent conversational website assistant within Stonefront’s managed customer system.
Your next inquiry may arrive after you go home.
Families research memorial providers on their own schedule. When configured for after-hours service, Concierge can provide an immediate first response, gather useful information and create a clear next step for your team.
Stonefront ConciergeAutomated website assistant
EXAMPLE- Visitor
I’m looking for a memorial for my father. We’re considering black granite but I’m not sure where to start.
- Stonefront Concierge
I can help with the first steps. Do you already know which cemetery the memorial will be placed in?
- Visitor
Evergreen Memorial Park.
- Stonefront Concierge
Thank you. I can pass that along to the memorial team. Do you have a particular memorial style in mind?
- Visitor
Probably an upright monument.
Inquiry summaryFOR YOUR TEAM
After the visitor shares contact details and requests a consultation:
- Cemetery
- Evergreen Memorial Park
- Memorial type
- Upright
- Material
- Black granite
- Contact information
- Captured
- Status
- Ready for staff review
Consultation requestedAwaiting staff confirmation
Answer Common Questions
Respond to dealer-approved questions about services, process, hours and general memorial options.
Capture Project Details
Gather memorial type, cemetery, material preference, project intent, timeline and contact information.
Qualify the Inquiry
Help your team understand what the visitor needs before the personal conversation begins.
Schedule the Next Step
Where configured, help qualified visitors request or schedule a consultation.
Create a Useful Summary
Turn the conversation into structured information your team can understand quickly.
Route to the Right Person
Put inquiries needing human attention into the appropriate staff workflow.
Concierge identifies itself as automated. Binding quotes, pricing negotiations, design approvals, legal or contractual commitments, grief counseling and serious complaints belong with the dealer’s team. It should ask for help rather than invent an answer.
BUILT DIFFERENTLY
Technology should make the experience more human — not less.
For a family choosing a memorial, the process may be emotional and unfamiliar. A timely acknowledgment matters. So does knowing when to let a person lead.
Built to know when a person should take over.
Stonefront Concierge is designed for the beginning of the conversation — not every conversation. Approved questions and useful information come first. Pricing judgment, design expertise, cemetery-specific interpretation, sensitive conversations and questions outside approved knowledge go to your team.
“I’d like to have someone from the memorial team help with that.”
Stonefront uses automation carefully: to remember the details, put information in the right hands, and give your team more time for conversations that need empathy and expertise.
- Inquiries are acknowledged and assigned.
- Information reaches the right person.
- Appointments and next steps are easy to see.
- Follow-up doesn’t depend entirely on memory.
- Your staff stays at the center of the relationship.
Automation handles the repetitive work.
Your team handles the relationship.
WORKS WITH YOUR BUSINESS
Keep the tools that already work.
Already using monument-management or order software? Good.
Stonefront isn’t designed to replace the systems you use to manage design, production and installation.
We focus on what happens before an inquiry becomes an order — capturing opportunities, improving response, gathering useful information, keeping follow-up moving and helping more families reach the consultation stage.
Where practical, Stonefront can work alongside your existing systems.
Google / SearchWebsite
Phone · Forms · Live Chat · Email · Messages
STONEFRONTThe inquiry-to-consultation process
- Capture
- Respond
- Qualify
- Follow up
- Schedule
Consultation / qualified opportunity
YOUR EXISTING PROCESSOrder · Design · Production · Installation
SPECIALIZED BY DESIGN
Not another generic marketing platform.
Families don’t purchase memorials the same way they purchase ordinary consumer products.
Communication should be timely without becoming aggressive. Automation should be useful without becoming impersonal. Technology should support the experience rather than dominate it.
Stonefront is designed around that distinction — and how independent monument businesses actually work.
Built for your industryBEFORE STONEFRONTToo many places.
Too many places.
Too much to remember.
- Missed calls
- Scattered emails
- Website forms
- Paper notes
- Forgotten follow-ups
- After-hours inquiries waiting until tomorrow
- No clear next action
- Inconsistent review requests
WITH STONEFRONTOne clear process.
One clear process.
More room for people.
- Centralized inquiry capture
- Faster acknowledgment
- Website conversations
- Structured customer information
- Consistent follow-up
- Consultation visibility
- Clear next actions
- Reputation workflow
VISIBILITY
Know what’s happening after the phone rings.
See new inquiries, response activity, consultations and customer opportunities in one clear view.
YOUR CUSTOMER JOURNEY, CONNECTEDSF
Overview
Last 30 days38New inquiries—
35Responded to—
12Consultations—
8Quotes—
5New customers—
Recent inquiries Customer pipeline
| Name | Source | Received | Status |
|---|---|---|---|
| JDJane Doe | Website Form | 2 min ago | New Inquiry |
| RSRobert Smith | Phone Call | 18 min ago | Contacted |
| MKMary Kelly | Website Form | 1 hour ago | Consultation |
| TBThomas Brown | 2 hours ago | Quote | |
| LPLinda Park | Phone Call | 4 hours ago | Follow Up |
A clear next step for every conversation.
CLOSE THE LOOP
A thoughtful experience deserves to be shared.
After your team has helped a family become a customer, Stonefront can support an appropriate invitation to share their experience. Honest reviews help future families learn about your business.
Invite feedback consistently, without incentives or filtering by expected rating. No review volume or rating is promised.
- 01Inquiry
- 02Customer
- 03Positive experience
- 04Review
- 05Stronger online reputation
- 06Future discovery
A DELIBERATE FOCUS
Focused on the part that matters.
We focus on the customer journey between inquiry and customer. Stonefront does not attempt to operate every part of your business.
Your existing specialists stay in place.
Stonefront does not manage:
- Paid advertising
- Social-media posting
- Monument design
- Accounting
- Government paperwork
- Monument production software
A FEW GOOD QUESTIONS
A clearer picture of Stonefront.
Straightforward answers about the system, the service, and where we fit.
What problem does Stonefront solve?
Stonefront helps bridge the gap when a family reaches out and staff cannot respond right away — whether they are helping another customer, out on an installation or away from the office. A managed process gives inquiries attention, gathers context and keeps the next step from depending entirely on memory.
What happens when a new inquiry arrives?
Stonefront brings the inquiry into the agreed process: capture, respond, qualify, follow up and schedule. It gathers useful context and routes the next action to the right place, with staff taking over when human expertise is needed.
What is Stonefront Concierge?
Stonefront Concierge is the conversational website assistant within Stonefront. It identifies itself as automated, answers dealer-approved common questions, gathers useful project details and helps visitors take an appropriate next step. It hands off to staff when the conversation needs judgment or expertise.
What happens after hours?
When configured for after-hours service, Stonefront Concierge can provide an immediate first response, gather information and create a clear next step for the dealer’s team. Acknowledgment does not mean a staff member is available immediately.
Can Stonefront help schedule consultations?
Yes, where configured. Qualified visitors can request or schedule a consultation through the agreed process. Staff availability, appointment rules and the distinction between requested and confirmed appointments are defined during setup.
What is Stonefront?
Stonefront is a customer-conversion system for independent monument dealers. It helps monument businesses capture inquiries, respond quickly, gather useful information, manage follow-up, schedule consultations and build their online reputation.
Who is Stonefront designed for?
Stonefront is designed for independent monument-company owners and teams who want a more consistent process between a family’s first inquiry and their decision to become a customer.
Does Stonefront replace my current CRM?
Not necessarily. We first look at the tools and processes you already use. Where practical, Stonefront can work alongside them. Any changes or connections are confirmed before implementation.
Can Stonefront work with my existing website?
Where practical, yes. We review your website, forms, and technical access to determine how inquiries can connect to your customer process. Compatibility is assessed for your business.
What happens when we miss a call?
Depending on your phone setup and the agreed workflow, a missed call can create a follow-up task or trigger an appropriate acknowledgment. Your staff can then return the call with context. Specific capabilities are confirmed during setup.
Does Stonefront use AI?
AI may support tasks such as summarizing messages, classifying inquiries or routing information. It is not a substitute for your team’s judgment, expertise, or sensitive conversations with families.
Does Stonefront replace monument design or production software?
No. Stonefront focuses on customer communication and conversion. Monument design, production, accounting, and government paperwork remain with your existing team and tools.
Does Stonefront generate leads?
Stonefront helps connect your online presence to a clear inquiry and follow-up process. It does not guarantee new leads, search rankings, customers, or revenue, and it does not manage paid advertising.
Is Stonefront a marketing agency?
Stonefront is a specialized customer-conversion service, rather than a general marketing agency. Its focus is the customer journey: inquiry, response, consultation, quote, customer, and review.
LET’S MAKE THE NEXT STEP CLEAREvery inquiry deserves
Every inquiry deserves
a clear next step.
See how Stonefront can help your monument business respond faster, follow up consistently and create a better experience from first contact forward.